The ALBY Lifetime Guarantee

Buy it once. Own it forever. We mean it.

Most golf brands bury their warranty in the fine print, typically a 90-day window, a 1-year limit, a paragraph of exclusions designed to make you give up. We wrote ours differently. If an ALBY polo, hat or q-zip ever fails due to a defect in materials or craftsmanship, we will repair it or replace it. No receipt required. No expiry date. No questions designed to make you walk away.

One claim. One email. Done.

What the guarantee covers

The ALBY Lifetime Guarantee covers any failure that originates from how the garment was made — not how it was worn.

If you're not sure which side your issue falls on, just email us. We'd rather evaluate a genuine case than have you never reach out.

How to make a claim

We've made the claim process as short as we possibly could. Here's how it works:

1. Email us at support@shopalby.com — use the subject line "Lifetime Guarantee Claim." Tell us what happened in a sentence or two. No formal language needed.
2. Send a photo — attach one or two images that clearly show the issue. Natural light is ideal. That's all the evidence we need.
3. We respond within 48 hours — our team reviews your claim and confirms next steps. In most cases, we approve the same day.
4. We repair or replace — depending on the nature of the defect, we'll either send a prepaid return label for repair or ship you a replacement at no charge. We cover all shipping both ways.

No return authorization codes. No forms to fill out. No hold music. Just a real person who wants to make it right.

Why we offer a lifetime guarantee and why we can

ALBY started with a single frustration: golf shirts that looked great in the pro shop and fell apart by the third season. Seams that split on the backswing. Collars that went limp after a summer of use. Fabric that pilled mid-round and made you wish you'd grabbed a different brand.

We spent two years developing fabrics and construction methods specifically for the demands of golf, four-way stretch that doesn't lose memory, collar structures that stay crisp through heat and humidity, stitching reinforced at every stress point your swing creates. When we finally made a polo we were satisfied with, we wanted a guarantee that matched.

Here's the honest reason we can offer a lifetime guarantee: we don't expect to honor it very often. Not because the guarantee is written to exclude everything, but because the shirts are built to not need it. We've kept our defect rate low enough that the guarantee is more a statement of confidence than a financial risk. If we couldn't stand behind our product for its entire useful life, we wouldn't say we do.

Why no other golf brand does this

Walk through any golf retailer and you'll find warranties measured in months, not years and certainly not lifetimes. The standard industry position is a 1-year manufacturing defect warranty, which sounds reasonable until you realize most fabric and construction failures emerge in years two and three, after the seams have been stretched through a thousand swings and the collar has been through a hundred washes.

Most brands design to a price point and a margin. A shorter warranty period reduces their liability and lets them sell you a replacement sooner. The incentive structure actively works against durability.

We've built our business around the opposite incentive. We want you wearing the same ALBY polo five years from now and telling your playing partners where you got it. A lifetime guarantee only makes business sense if your product lasts a lifetime — and that accountability shapes every sourcing and manufacturing decision we make.

Frequently asked questions